This Blog will help you to make your mobile app stand out from the crowd.
Hello Everyone, I’m Ashok Jangir, born and raised in Jodhpur(India), I am passionate about keyword research or anything to do with keywords and in this post I will give you a brief about App Store Optimization (ASO) and it’s impact on ISO/Android apps. Ok, I believe most of you already have heard that App Store Optimization (ASO) may increase your downloads significantly but if you want to go step further and learn more about this field then you have come to the right place. So let’s get started!
What is App Store Optimization (ASO)
App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store(such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).
Or
App Store Optimization includes the process of ranking highly in an app store's search results and top charts rankings.
Why ASO Is So Important For Our Apps?
This is a common question among many developers & app owner. As per recent studies even 70% of all installed apps comes directly from App Store searches. Therefore, it is very important to understand this process because it is probably the most cheaper way for your app to get more downloads. Clearly this is what all developers & app owner wants. More downloads (sales) means more revenue.Than, What is the difference between SEO & ASO.
No Doubt! Both used to increase search ranking, But- search engine optimization (SEO) is for websites.
- App Store Optimization (ASO) is for mobile apps.
What is Benefits & Advantage of App Store Optimization work.
- To increase mobile app ranking higher in search results.
- And top charts rankings will drive more downloads for an app { (Depend upon user), Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded}.
- Being found more easily by users on the app stores.
- Rank higher compared to competitors.
- Rank higher for specific keywords.
- Rank higher in Google´s semantic search for applications.
What Kind of Method used in App Store Optimization work.
ASO used 2 types of method.1) Keyword optimization (KO).
2) Asset optimization (AO).
Every developer & app owner aware about Keyword optimization process.
Now, Question come in mind, What is Asset Optimization process & how it's beneficial to our app. Let's Understand!
In order to improve the downloads of an app, the icon, preview video and screenshots of an app have to be optimized. Screenshots can be tricky part and require a lot of time but with the help of Davinci Apps service or Sketch tool this can be simplified. It is recommended to measure the effect of these changes by changing one element at a time and measuring the impact on downloads. Taking into account that none official app store (Apple, Google, Samsung, etc.) provides any data on user behaviour on the page (impressions, clicks) the only way to predict the effectiveness and conversion rate of a page is to a/b test all variations using pages that look similar to app store pages.Conclusion:-
The end result of ASO is to have an app rank highly in keyword searches, resulting in more downloads, and this in turn pushes you up the priority list. The end goal is to put your app in the top 25 lists on the home page of the stores.For more info about me & ASO Services: Contact US
